Our company is in need of a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content, and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online content. Content Writer's responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.
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KEY RESPONSIBILITIES
- Produce well-researched content for publication online.
- Organize writing schedules to complete drafts of content or finished projects within deadlines.
- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.
- Develop related content for multiple platforms, such as websites, social media channels, email marketing, product descriptions, and business documents.
- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.
- Research industry-related topics (combining online sources, interviews, and studies).
- Write clear marketing copy to promote our products/services.
- Coordinate with marketing and design teams. Collaborate with other departments to create innovative content ideas.
- Conduct simple keyword research and use SEO guidelines to increase web traffic. Promote content on social media.
- Identify customers’ needs and gaps in our content and recommend new topics.
- Ensure all-around consistency (style, fonts, images, and tone).
- Edit content produced by other members of the team.
KNOWLEDGE & EXPERIENCE
- Bachelor’s degree in English, Marketing, Journalism, or related field but not limited to.
- Proven record of excellent writing demonstrated in a professional portfolio.
- Impeccable grasp of the English language, including idioms and current trends in slang and expressions.
- Ability to work independently with little or no daily supervision.
- Strong interpersonal skills and willingness to communicate with the team.
- Ability to work on multiple things with different objectives simultaneously.
- Good time management skills, including prioritizing, scheduling, and adapting as necessary.
- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint.
- Experience doing research using multiple sources.
- The ability to consistently meet tight deadlines.
- At least one year of experience writing for a B2C audience.
- Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics is a plus.